Alok Rai Reihenfolge der Bücher

CUSTOMER RELATIONSHIP MANAGEMENT : Concepts and Cases-PHI-RAI , ALOK KUMAR-2012-EDN-2

The book explores the evolution of Orwell's thoughts and themes, tracing his journey from initial rebellion to a state of reconciliation, ultimately leading to despair. By examining a diverse array of his writings, it provides insight into the complexities of his views and the socio-political contexts that influenced his work.

This tract looks at the politics of language in India through a study of the history of one language Hindi. It traces the tragic metamorphosis of this language over the last century, from a creative, dynamic, popular language to a dead, Sanskritised, dePersianised language manufactured by a self-serving upper caste North Indian elite, nurturing hegemonic ambitions. From being a symbol of collective imagination it became a signifier of narrow sectarianism and regional chauvinism. The tract shows how this trans- formation of the language was tied up with the politics of communalism and regionalism.