International advertising and communication

Autor*innen

• Sandra Diehl

Parameter

• 513 Seiten
• 18 Lesestunden

• Lehrbücher
• Sonstige Lehrbücher

Mehr zum Buch

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback