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Marketing Management

A relationship approach

Autor*innen

Svend Hollensen

Buchbewertung

4,0(2)Abgeben

Parameter

728 Seiten
26 Lesestunden

Marketing & PR
Wirtschaft

Mehr zum Buch

By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.