The Advertised Mind

Autor*innen

• Erik Du Plessis

Parameter

• Handel und Verkauf
• Psychologie
• Wirtschaft

Mehr zum Buch

Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback