TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Autor*innen

• Andrea Bauer

Parameter

• 184 Seiten
• 7 Lesestunden

• Sachliteratur

Mehr zum Buch

The exploration of trust is central to understanding the evolution of mobile payment services. Andrea Bauer highlights how the acceptance of various payment methods—ranging from cowrie shells to electronic digits—has consistently depended on the perceived trustworthiness of these instruments. This examination reveals that regardless of technological advancements, trust remains a crucial element influencing consumer behavior and market dynamics in the payment landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Hardcover