Focus Group Methodology

Principle and Practice

Autoren

• Pranee Liamputtong

Parameter

Seitenzahl

224 Seiten

Lesezeit

8 Stunden

• Lehrbücher
• Sozialwissenschaften

Mehr zum Buch

This book offers an accessible overview of focus group methods, emphasizing their international applications and ethical considerations. It serves as a practical guide for beginners, highlighting key techniques and best practices while fostering an understanding of the cultural nuances involved in conducting focus groups across different contexts.

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• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback