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Marketing Through Turbulent Times

Autor*innen

Jenny Darroch

Parameter

176 Seiten
7 Lesestunden

Sozialwissenschaften
Wirtschaft

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Focusing on decision-making in challenging environments, this guide provides essential tools and principles for leaders aiming to strengthen their organization's marketing strategies. It emphasizes the importance of relevance in today's turbulent climate while also highlighting the potential for innovative growth opportunities, ensuring a resilient future for businesses.