Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect

Autor*innen

• Jan Kubik

Parameter

• Wirtschaft

Mehr zum Buch

The research paper explores Volkswagen Group's strategic entry into the Indian passenger car market, highlighting its current low market share and the potential for growth amidst increasing demand. It discusses the importance of the Indian minicar market and the company's consideration of a Joint Venture with Suzuki Motor Corporation to enhance its production capabilities. The analysis includes Volkswagen's vision, history, and resources, evaluating the feasibility and potential success of this partnership in tapping into India's evolving automotive landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback