A Strategic Analysis of Colgates toothpaste product line

Marketing Strategy

Autor*innen

• Alexander Berger

Parameter

• Wirtschaft

Mehr zum Buch

The report examines Colgate-Palmolive, a leader in personal care, focusing on its toothpaste product line. It provides an analysis of the company's current market position and offers strategic recommendations to enhance its offerings. The study reflects insights from business economics, particularly in the context of offline and online marketing strategies, aiming to bolster Colgate's competitive edge in the industry.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback