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Corporate Strategy
A Resource Based Approach
Autor*innen
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Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Buchkauf
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Sprache
- Erscheinungsdatum
- 1997
- Einband
- (Paperback),
- Buchzustand
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- Preis
- 6,49 €inkl. MwSt.
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- Titel
- Corporate Strategy
- Untertitel
- A Resource Based Approach
- Sprache
- Englisch
- Autor*innen
- David J. Collis, Cynthia A. Montgomery
- Verlag
- McGraw-Hill/Irwin
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Reihe
- Schlagwörter
- Handel
- Beschreibung
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.