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Sage Advanced Marketing Series: Understanding Children as Consumers
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- 262 Seiten
- 10 Lesestunden
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Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Buchkauf
Sage Advanced Marketing Series: Understanding Children as Consumers, David Marshall
- Sprache
- Erscheinungsdatum
- 2010
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 6,09 €inkl. MwSt.
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- Titel
- Sage Advanced Marketing Series: Understanding Children as Consumers
- Sprache
- Englisch
- Autor*innen
- David Marshall
- Verlag
- SAGE Publications Ltd
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 262
- ISBN10
- 1847879276
- ISBN13
- 9781847879271
- Reihe
- Kategorien
- Schlagwörter
- Handel, Marketing & PR, Forschung, Konsumentenverhalten, Verhaltensökonomie
- Beschreibung
- Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate