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Springer Texts in Business and Economics: Customer Relationship Management
Concept, Strategy, and Tools - Second Edition
Autor*innen
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Buchkauf
Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz
- Sprache
- Erscheinungsdatum
- 2012
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 6,09 €inkl. MwSt.
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- Titel
- Springer Texts in Business and Economics: Customer Relationship Management
- Untertitel
- Concept, Strategy, and Tools - Second Edition
- Sprache
- Englisch
- Autor*innen
- Viay Kumar, Werner Reinartz
- Verlag
- Springer
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 379
- ISBN10
- 364220130X
- ISBN13
- 9783642201301
- Reihe
- Kategorien
- Schlagwörter
- Handel, Marketing & PR, Westeuropa
- Beschreibung
- This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.