The insanity of advertising : memoirs of a mad man

Autor*innen

• Fred S. Goldberg

Parameter

• Business & Management
• Marketing & Vertrieb

Mehr zum Buch

"The Insanity of Advertising" delivers a surprising, inside look at unbelievable and sometimes astonishing happenings in the ad business. Not tittle-tattle but real, absolutely truthful, on the ground intel from an executive who saw it all happening right before his eyes, from Madison Avenue to San Francisco and Silicon Valley. These are the ad

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Hardcover