Ethnography for marketers : a guide to consumer immersion
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'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.
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Ethnography for marketers : a guide to consumer immersion, Hy Mariampolski
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- Ethnography for marketers : a guide to consumer immersion
- Sprache
- Englisch
- Autor*innen
- Hy Mariampolski
- Verlag
- SAGE Publications
- Erscheinungsdatum
- 2006
- ISBN10
- 0761969470
- ISBN13
- 9780761969471
- Kategorie
- Marketing & PR, Ethnografie
- Beschreibung
- 'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.