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Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/
Buchkauf
Global innovation management : a strategic approach, J. Christopher Westland
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global innovation management : a strategic approach
- Sprache
- Englisch
- Autor*innen
- J. Christopher Westland
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 400
- ISBN10
- 0230524915
- ISBN13
- 9780230524910
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,5 von 5 Sternen
- Beschreibung
- Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/