Backfire

Autor*innen

• Peter Burrows

Parameter

• 304 Seiten
• 11 Lesestunden

• Handel
• Management & Personalverwaltung
• Marketing & Vertrieb
• Wirtschaft & Management

Mehr zum Buch

Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad/promo.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Hardcover