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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Buchkauf
Made in Germany: corporate identity of a nation, David Head
- Sprache
- Erscheinungsdatum
- 1992
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- (Paperback)
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- Titel
- Made in Germany: corporate identity of a nation
- Sprache
- Englisch, Deutsch
- Autor*innen
- David Head
- Verlag
- Hodder
- Erscheinungsdatum
- 1992
- Einband
- Paperback
- Seitenzahl
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Reihe
- Schlagwörter
- Sachbücher, Historisches Thema, Geschichte, Sonstige Geschichte
- Beschreibung
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.