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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
Buchkauf
Made in Germany: corporate identity of a nation, David Head
- Sprache
- Erscheinungsdatum
- 1992
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- (Paperback)
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