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- 248 Seiten
- 9 Lesestunden
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Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Buchkauf
The psychology of price, Leigh Caldwell
- Sprache
- Erscheinungsdatum
- 2012
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- (Paperback)
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- Titel
- The psychology of price
- Sprache
- Englisch
- Autor*innen
- Leigh Caldwell
- Verlag
- Crimson
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 248
- ISBN10
- 1780590075
- ISBN13
- 9781780590073
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.