The psychology of price

Autor*innen

• Leigh Caldwell

Parameter

• 248 Seiten
• 9 Lesestunden

• Marketing & PR
• Marketing & Vertrieb

Mehr zum Buch

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback