Creating a brand identity : a guide for designers

Autor*innen

• Catharine Slade-Brooking

Parameter

• 160 Seiten
• 6 Lesestunden

• Handbücher und Anleitungen
• Kunst
• Kunst & Kultur
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world

• Sprache: Englisch
• Erscheinungsdatum: 2016