Corporate Language
Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
Autor*innen
Buchbewertung
Mehr zum Buch
Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.
Buchkauf
Corporate Language, Oliver Haug
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
Hier könnte deine Bewertung stehen.
- Titel
- Corporate Language
- Untertitel
- Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
- Sprache
- Deutsch
- Autor*innen
- Oliver Haug
- Verlag
- Kohlhammer
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 200
- ISBN10
- 3170283480
- ISBN13
- 9783170283480
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 2 von 5 Sternen
- Beschreibung
- Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.