Marketing research

Autor*innen

• Nigel Bradley

Parameter

• Marketing & Vertrieb
• Wirtschaft & Management

Mehr zum Buch

Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.

• Sprache: Englisch
• Erscheinungsdatum: 2007