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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
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Advertising : Principles & Practice, Sandra Moriarty William Wells John Burnett
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- Advertising : Principles & Practice
- Sprache
- Englisch
- Autor*innen
- Sandra Moriarty William Wells John Burnett
- Verlag
- Prentice Hall
- Verlag
- 2006
- Einband
- Paperback
- ISBN10
- 0131968815
- ISBN13
- 9780131968813
- Kategorie
- Persönlichkeitsentwicklung
- Beschreibung
- For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.