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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
Buchkauf
The Effortless Experience, Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi
- Sprache
- Erscheinungsdatum
- 2013
- Einband
- (Paperback)
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- Titel
- The Effortless Experience
- Sprache
- Englisch
- Autor*innen
- Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi
- Verlag
- Penguin Books Ltd
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN10
- 024100330X
- ISBN13
- 9780241003305
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Persönliche Entwicklung, Design, Management & Personalverwaltung, Führung
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.