Designing for the Greater Good

Autor*innen

• Peleg Top
• Jonathan Cleveland

Parameter

• Design
• Kunst & Kultur

Mehr zum Buch

Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover