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The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Buchkauf
The New Integrated Direct Marketing, Mike Berry
- Sprache
- Erscheinungsdatum
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The New Integrated Direct Marketing
- Sprache
- Englisch
- Autor*innen
- Mike Berry
- Verlag
- Gower Publishing, Ltd.
- Erscheinungsdatum
- 1998
- Einband
- Hardcover
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.