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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Buchkauf
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Sprache
- Erscheinungsdatum
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Standing Room Only: Strategies for Marketing the Performing Arts
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Joanne Scheff
- Erscheinungsdatum
- 1997
- Einband
- Hardcover
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing