Discrete Choice Theory of Product Differentiation

Autor*innen

• André De Palma
• Jacques-François Thisse
• Simon P. Anderson

Parameter

• Marketing & PR
• Marketing & Vertrieb
• Mathematik
• Wissenschaft & Mathematik

Mehr zum Buch

"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.

• Sprache: Englisch
• Erscheinungsdatum: 1992
• Einband: Hardcover