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This study places emphasis upon visual learning. Key concept graphics, current advertisements that capture student interest and student-oriented in-text examples aim to aid visualizing and understanding. Concepts such as creating an advertisement that works, branding a product, and the new product development process are included in the book along with a greater emphasis on relationship marketing. The work now includes two chapters on international marketing, with global issues integrated throughout the text with examples.
Buchkauf
Marketing, Joseph P. Guiltinan, William F. Schoell
- Sprache
- Erscheinungsdatum
- 1988
- product-detail.submit-box.info.binding
- (Hardcover)
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