Driving Digital Strategy

Autor*innen

• Sunil Gupta

Parameter

• 267 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Management
• Sachliteratur
• Technologie, technik
• Wirtschaft

Mehr zum Buch

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Hardcover