Mehr zum Buch
How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also
Buchkauf
Winning the Profit Game, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- product-detail.submit-box.info.binding
- (Hardcover)
Hier könnte deine Bewertung stehen.
- Titel
- Winning the Profit Game
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- McGraw-Hill
- Einband
- Hardcover
- ISBN10
- 0071434720
- ISBN13
- 9780071434720
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,4 von 5 Sternen
- Beschreibung
- How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game , the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also