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The Fundamentals of Creative Advertising

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The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

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2011

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The Fundamentals of Creative Advertising, Ken Burtenshaw, Caroline Barfoot, Nik Mahon

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Buchzustand: Gebraucht - Gut
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Titel: The Fundamentals of Creative Advertising
Sprache: Englisch
Autor*innen: Ken Burtenshaw, Caroline Barfoot, Nik Mahon
Verlag: AVA Publishing
ISBN10: 2940373183
ISBN13: 9782940373185
Schlagwörter: Wirtschaft
Bewertung: 4 von 5 Sternen
Beschreibung: The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.