Equity Crowdfunding

Autor*innen

• Nathan Rose

Parameter

• 237 Seiten
• 9 Lesestunden

• Business & Management

Mehr zum Buch

Raise Money Without a Bank Or a VC, Through The Crowd! For startups, gaining marketing exposure and securing funding are top priorities. Traditionally, these tasks were separate—first raising money, then spending it on marketing. However, equity crowdfunding allows these activities to occur simultaneously, revolutionizing the process. This method combines aspects of venture capital and crowdfunding, enabling founders to set their own terms, maintain company culture, and attract numerous shareholders for promotional benefits. Unlike platforms like Kickstarter, equity crowdfunding offers actual shares, appealing to a wider range of businesses and typically raising more capital—often hundreds of thousands or millions of dollars. This guide provides essential insights into navigating equity crowdfunding. It covers the evolution of this funding method, how to determine if it suits your business, and common pitfalls that can derail an offer. You'll learn strategies for building momentum—one company raised $1 million in just 96 seconds—and how to create a marketing plan that generates excitement for your launch. Additionally, it offers advice on reviving stalled campaigns and shares lessons learned from previous campaigns. Featuring strategies from 20 successful companies and insights from 12 leading platforms worldwide, this comprehensive resource is designed for anyone, regardless of prior knowledge, to master equity crowdfunding

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback