IMC, The Next Generation

Autor*innen

• Heidi Schultz
• Don Schultz

Parameter

• 320 Seiten
• 12 Lesestunden

• Sachliteratur

Mehr zum Buch

This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Hardcover