You Can't Lose If the Customer Wins

Autor*innen

• Ronald A. Nykiel

Parameter

• 132 Seiten
• 5 Lesestunden

• Wirtschaft & Management

Mehr zum Buch

The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.

• Sprache: Englisch
• Erscheinungsdatum: 1993
• Einband: Hardcover