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The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
Buchkauf
You Can't Lose If the Customer Wins, Ronald A. Nykiel
- Sprache
- Erscheinungsdatum
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- You Can't Lose If the Customer Wins
- Sprache
- Englisch
- Autor*innen
- Ronald A. Nykiel
- Verlag
- Longmeadow Press
- Erscheinungsdatum
- 1993
- Einband
- Hardcover
- Seitenzahl
- 132
- ISBN10
- 068141023X
- ISBN13
- 9780681410237
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.