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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Buchkauf
The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Sprache
- Erscheinungsdatum
- 2017
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- (Hardcover)
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