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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Buchkauf
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Six Rules for Brand Revitalization
- Sprache
- Englisch
- Autor*innen
- Larry Light, Joan Kiddon
- Verlag
- Wharton
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- Seitenzahl
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.