Ausverkauft
Parameter
- 288 Seiten
- 11 Lesestunden
Mehr zum Buch
This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.
Buchkauf
Advertising for the Small Business, Nick Daws
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising for the Small Business
- Sprache
- Englisch
- Autor*innen
- Nick Daws
- Verlag
- Otter Publications
- Erscheinungsdatum
- 1996
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN10
- 1899053085
- ISBN13
- 9781899053087
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Marketing & Vertrieb, Unternehmertum
- Beschreibung
- This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.