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Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
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Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Marketing Communications
- Sprache
- Englisch
- Autor*innen
- Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Verlag
- Pearson Education
- Verlag
- 2007
- ISBN10
- 0273706934
- ISBN13
- 9780273706939
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.