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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.
Buchkauf
Harvard Business Review on Customer Relationship Management, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2002
- Einband
- (Paperback)
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- Titel
- Harvard Business Review on Customer Relationship Management
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- Harvard Business Press
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN10
- 1578516994
- ISBN13
- 9781578516995
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & Vertrieb
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.