Managing public relations
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
Buchkauf
Managing public relations, James E Grunig, Todd Hunt
- Sprache
- Erscheinungsdatum
- 1984
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- Titel
- Managing public relations
- Sprache
- Englisch
- Autor*innen
- James E Grunig, Todd Hunt
- Verlag
- Thomson
- Erscheinungsdatum
- 1984
- ISBN10
- 0030583373
- ISBN13
- 9780030583377
- Kategorie
- Wirtschaft
- Beschreibung
- Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.