This Diary Will Change Your Life 2005
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Benrik Ltd describes itself as 'the first openly evil global corporation, aiming to violate ethical standards wherever possible and introduce a welcome element of branded anarchy into our predictable lives'. Part instruction manual, part therapy, part religious cult, This Diary Will Change Your Life 2004 broke new cult members in gently, commanding them to break their new year resolutions, discreetly give the finger to people all day, be gay for a day, send a letter to a mass murderer, eat nothing but red meat, do something kinky, count their farts, have a row in public, jump a queue, and disinherit a relative. Now, in This Diary Will Change Your Life 2005, Benrik will be getting tough with its followers, with more pages that command them to gather flashmob-style, and more pages that interact with the real world - such as 'Today everyone is to stop at green traffic lights and go at red ones'. Benrik Ltd are also in talks to produce a TV version, as well as offshoots like birthday and Christmas cards. To sum up: This Diary 2004 may have been big, but This Diary 2005 will be huge.