Ausverkauft, aber heiß begehrt!
Mehr zum Buch
'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
Buchkauf
The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- The New Brand Spirit
- Sprache
- Englisch
- Autor*innen
- Marjorie Thompson, Christian A Conrad
- Verlag
- Routledge
- Erscheinungsdatum
- 2013
- Einband
- Hardcover
- Seitenzahl
- 352
- ISBN10
- 0566092441
- ISBN13
- 9780566092442
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- 'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.