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- 400 Seiten
- 14 Lesestunden
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One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Buchkauf
Product Strategy for High Technology Companies, Michael McGrath
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Product Strategy for High Technology Companies
- Sprache
- Englisch
- Autor*innen
- Michael McGrath
- Verlag
- McGraw Hill Professional
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Technologie, Marketing & Vertrieb, Management & Personalverwaltung
- Bewertung
- 3,6 von 5 Sternen
- Beschreibung
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.