The Brandgym

Autor*innen

• David Conrad Taylor

Parameter

• 222 Seiten
• 8 Lesestunden

• Sport
• Wirtschaft

Mehr zum Buch

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Hardcover