Ausverkauft
Mehr zum Buch
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
Buchkauf
Advertising, Maurice I. Mandell
- Sprache
- Erscheinungsdatum
- 1980
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Advertising
- Sprache
- Englisch
- Autor*innen
- Maurice I. Mandell
- Verlag
- Prentice-Hall, Inc.
- Erscheinungsdatum
- 1980
- Einband
- Hardcover
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign