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Electronic Commerce 2010

Autoren

David King
Efraim Turban
Hyun-Jae Lee
Ting-Peng Liang
Deborrah Turban

Buchbewertung

4,9(6)Abgeben

Parameter

Handel und Verkauf
Sachliteratur
Technologie, technik
Wirtschaft

Mehr zum Buch

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .