The Successful Marketing Plan
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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 2003
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- 2,74 €inkl. MwSt.
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- Titel
- The Successful Marketing Plan
- Sprache
- Englisch
- Autor*innen
- Roman Hiebing, Scott Cooper
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2003
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Kategorie
- Marketing & PR
- Beschreibung
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.