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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Buchkauf
What Customers Want, Anthony Ulwick
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- What Customers Want
- Sprache
- Englisch
- Autor*innen
- Anthony Ulwick
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Design, Management & Personalverwaltung, Serie, Unternehmertum
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.