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- 256 Seiten
- 9 Lesestunden
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Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.
Buchkauf
Guerrilla Marketing Research, Robert J. Kaden
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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- Titel
- Guerrilla Marketing Research
- Sprache
- Englisch
- Autor*innen
- Robert J. Kaden
- Verlag
- Kogan Page Limited
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN10
- 0749450894
- ISBN13
- 9780749450892
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.