Kellogg On Advertising & Media

Autor*innen

• Bobby J. Calder

Parameter

• Business & Management
• Marketing & Vertrieb

Mehr zum Buch

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Hardcover